Recruiting Creatively Builds a Successful HK Team for a Strong British Brand…
Description
Dates run: April – May 2014, Hong Kong Experience Created:
By researching and disseminating the company’s brand, 100 staff were hired over 4 days using ‘on brand recruitment’. Each candidate was asked to come into a venue and observed to see if they reflected Jamie’s Italian’s FAMILY values.
The process culminated in some brand immersion days and finally a large celebration with each of the participants coming in to celebrate their successful hires.
Testimonials:
“We would not have been able to launch our restaurant without the committed support of the Paradigm team. When we first engaged Paradigm we were more of a project planning team than an established business. We moved from a 7 person project planning team to business of more than 100 people within the space of 2 weeks. We couldn’t have done this successfully if we hadn’t identified the right candidates, and we wouldn’t have identified the right candidates without the support of Paradigm. They were brilliant and I consider them as an integrated part of our business rather than a 3rd party. Thank you for everything.”
William Lyon, Director – Big Cat Group (Jamie’s Italian Hong Kong)